Nothing beats genuine content
Recently, we received an email from a company in India offering us five Facebook pages. This is part of a new trend that uses social media to promote organisations and influence sales.
We are already seeing this happen with an increase in fake followers on social media sites. Some companies are promoting the idea of paying you to tweet. And analysts predict that by 2014, 10-15% of all social media reviews will be fake.
However, it’s not necessary to resort to deceptive marketing ploys to advertise your business. We recommend a strong content strategy based on quality of services, expertise and point of difference. These are timeless values that customers will continue to look for in the companies they deal with.
Would you like to know exactly when your bus, train or pizza were going to arrive?
arrive.by have the answer.
This real time tracking company provides information about transport and deliveries.
The product, called arrive.by, has applications for transport companies that rely on efficient and timely deliveries, for transport operators who are managing large fleets of vehicles, and ultimately for consumers who want to know when and where their transport - or their pizza - is.
Find out more at the arrive.by website, proudly designed by Ramble Communications.
In Australia, every website must be accessible
Many people think that it’s only government departments or large organisations that must have an accessible website.
This isn’t so.
According to the Australian Human Rights and Equal Opportunity Commission (HREOC), all non-government organisations must have an accessible website by the end of 2013.
If your website was built after 1 July 2010, it should be accessible now.
Government departments have slightly longer to comply – they must have accessible websites by the end of 2014. Many of you will be familiar with the National Transition Strategy that government departments are currently working on in order to achieve this goal.
What makes a website accessible?
In Australia, and in many other countries around the world, the WC3 Web Content Accessibility Guidelines (WCAG) are considered to be the official set of rules outlining what makes a website accessible. There are different versions of WCAG, and different levels. HREOC says that an accessible website meets WCAG 2.0, level AA.
Want to know more? Visit our accessibility page for more information.
Hello new CMS, goodbye IE6!
Hello new CMS!
Some of you will be familiar with our Content Management System (CMS) called RambleOne. We are currently in the process of making the CMS easier to use and are building in a range of new features. This great new product will also undergo a rebranding to fit in with our range of website accessibility services. We will keep you informed about all developments and will give you a sneak peek as soon as we can.
In other news, we have decided that we will no longer be supporting the IE6 and IE7 browsers in our web development processes – for new and existing clients. We’ve found that we are spending far too much of our time developing sites for a small percentage of website visitors. IE6 was released in 2001, so it is now over ten years old. This browser has been a thorn in the side of web developers and we have decided that now is the time to drop it from our development repertoire.
If you feel that IE6 and IE7 visitors are of great importance to your site, we are happy to continue working with you to make your site works in these browsers but additional fees will apply.
Over the past few months we have been working with Miriam Orwin on her new book Wellbeing for Life. This terrific book has helped a couple of members of our team lose weight and feel healthier. Check it out at www.miriamorwin.com.
Have you heard of Mooshuns? They are moody cushions! Mooshuns are brilliant for teaching kids about emotional intelligence - especially naming their feelings and developing empathy. Check them out at www.mooshuns.com.au.
This photo always inspires me. It captures a quintessential Australian style. Terra Australis have an intelligent approach to landscape design, visit their beautiful website for more inspiring pics.
Do you know who we are?
All of a sudden, I’m thinking about values.
Sometimes, it feels like values are just the kind of thing that you have to include in your business plan because some grown up somewhere says you should.
But every so often your values really come out to play.
Maybe they are reflected in a positive way in the relationships you share with all sorts of people - your family, your friends, your colleagues, even people on the street.
And sometimes values are reflected in a negative way: you see your values by seeing something that you don’t like in someone else.
This happened to me yesterday and I’ve been ruminating on my values ever since. I’ve been able to turn this into a positive experience because seeing someone else’s lack of integrity allowed me to see the depth of my own - and of my team.
We’ve been in business now since 2005 and in that time we’ve grown a lot. Our skills have developed, our instincts have improved and our products are better than ever. And now, more than ever, we’re aware of what our values mean in day-to-day business.
In our business plan, our values say:
What this means is practice is:
- We work really, really hard
- We love to learn and we learn every day
- We say what we mean and we do what we say
- We treat people well
- We have fun!
So now you know a little bit more about who we are :)
A talented Python programmer
We are so lucky to have Anthony Briggs as part of our team. This talented Python programmer - who I happen to be married to! - has recently published a book called Hello Python! for Manning Publications in the USA.
Hello Python! is for beginner programmers. It’s suitable for people who are new to programming in Python but also for people who are new to programming in general.
Anthony used Python to build our easy to use CMS which is called RambleOne. Because we’ve all used so many awful systems over the years, we decided to build our own product. RambleOne was created on the Django framework and we have heaps of happy customers who find it works beautifully for their needs.
Thanks Anthony! xo